Coca-Cola vs. Pepsi: The battle continued on Internet advertising

Recent reports reported by the beverage company Coca-Cola reported an increase of 5 percent growth worldwide during the second quarter of the year while Pepsico, its principal and most direct competitor growth was reduced by 3 percent during the same period.

The Coca-Cola company attributes its success to the sponsorship of the World Cup in South Africa, although in this respect both brands have maintained a strong commitment to increasing its advertising spending during the year.

Coca-Cola still and holding their growth globally, highlighting the 10% increase experienced in the regions of Eurasia and Africa, Russia (6%), Brazil (13%), Mexico (5%) and China (5%) despite the decrease of 1% in Europe in part due to economic conditions in the area, as the company claimed.

For a long time, Pepsico and Coca-Cola has maintained a steady pulse that has been visible in the advertising scene. Where both companies starring some of the campaigns greater impact and impact to the consumer and consumers through many different means.

His work in advertising and brand shares are now a common trend as part of the marketing strategies of both companies, and both Pepsi and Coca-Cola have managed to adapt to changing times and taking advantage of the potential of new communication channels and social networks to reach consumers.

In this sense, Carol Kruse, vice president of global interactive marketing for Coca Cola, the second-in bet on the new advertising formats on Twitter, showed his satisfaction with the good results obtained in the first major campaign of the company through this popular microblogging service where Coca-Cola exceeded 85 million advertising impressions on Twitter during the first 24 hours.

In social networks like facebook, both companies maintain their particular match is evident even as the 8,254,786 fans of Coca-Cola compared with 814 785 of Pepsi, firmly on the balance in favor of the former.

While both Pepsi and Coca-Cola have always maintained its commitment to television advertising, every day, the impact achieved by their campaigns and spots on digital media becomes more impact through the trend and popularity of online videos from Internet users.

Not surprisingly, YouTube, the video site's most popular network also undoubtedly served as a springboard to enhance and extend the impact of their campaigns and commercials to get internet through acquiring a strong character and viral effect, accounting for millions of Plays by users and consumers around the world.

The user participation has allowed through Youtube, we can find more than 270,000 videos that refer to the Coca-Cola and Pepsi over 202 000. The vast majority of them belonging to videos of their campaigns and commercials.

Curiously, in one of the last campaigns that can be found on the net, Pepsi uses comparative advertising through recently opened a new spot but responds as "remake" to renewed trade one of the most successful that the company launched in 1995 to promote her Pepsi MAX and where two carriers of both companies agree on a roadside bar. The ending seems predictable and makes clear the great rivalry between two major companies now seeking to turn to the Internet in their particular field.

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