Social networks will eat the email?

According to a recent study by research firm Nielsen, users and consumers spend almost a quarter of their time online (22.7%) to the media and social networks.

The growth of this trend highlights even more so the drop in the mail that was reduced from 11.5% to 8.3%, representing a decrease of 28% compared to last year's data.

Despite some predictions to the contrary, many experts feel that the increasing trend on the use of social networking is not a real threat to the email that still ranks third among the activities in relation to time spent by users online. However, it is noteworthy that the difference between the two activities is increasing day by day.

This trend is accentuated undoubtedly due in large part to the significant growth of business interest by the media and social networks as strategic channels to develop and implement their marketing and communication actions.

In this sense, Arturo G. Berzosa, Director of Kraken Network Marketing Software, software development and services and email marketing communications showed that the more active a user of social networks, more time spent on reading emails, taking as reference data from other related reports Nielsen.

However, many are also contrary to the view that the proliferation of social networks could end the dominance of email as the main channel of communication both online and at the level of particular businesses and enterprises. Something that moment today, it might seem unthinkable but could turn around with new innovations and benefits associated with social networks like facebook, if these services or tools that can be adopted to centralize messages from different mail accounts and use services such as Gmail .

In fact, rumors that Google might address this market with the staging of a new social network, could revolutionize the concept, that far as to remove the email as a communication medium, may eventually be consumed to form an integrated part of the new media and social networks of the future.

Returning to the original owner then devour "social networking email?